Before & After

Before

It doesn't matter where you hide today, it is impossible to avoid the incessant advertising of products and services that we are exposed to in our society. We are bombarded with advertising on the TV, on web sites, through email, direct mail in our mailboxes, on the radio, on billboards, on the telephone, it is literally endless. It doesn't matter how much effort you put in to try and stop it (such as changing your email preferences or adding yourself to "do not call" lists) it is impossible to stop it. It is all part of the capitalist principles of consumption and continual economic growth and many people are unable to resist its powerful grip on them. Not only is advertising very irritating but it is hugely inefficient and it is an unbelievable waste of human time and energy.

After

Nutopia rejects the idea of economic growth and endless consumption and instead has a "pull" rather than a "push" model for goods and services. Capitalism "pushes" products and services on us whether we need them or not, and is very successful at coercing us in to believing that we need them and should buy them. Nutopia does not push anything by promoting it in any way to its citizens. People use the Guardian System if they have a need for particular goods or services. The system allows people to put forward suggestions for goods or services they think would fulfill a need in the community, and the people in the community then vote on suggestions to determine if it is a good use of the collective resources and labor and should be manufactured.